Macys, CVS, Starbucks, and Sephora turn to AI
If you are scrambling to find last minute gifts, AI/machine learning is here to help! All the major retailers are now turning to AI to learn what you want. Big data about retail purchases are being fed into machine learning algorithms to learn things about you. Here are some examples. By the way, have you wondered, "what exactly is machine learning?" Then see the end of this post for an easily digestible video.
I love Sephora. As the article aptly states "Sephora isn’t your mother’s makeup company; it’s your modern tech company". I have personally tried the Color IQ, which is their in-store program that scans faces to find out the right shade of foundation and other products for different skin tones. Sephora has an amazing Beauty Insider program that provides it a lot of rich data about their consumers and now the company is leveraging AI to allow customers to virtually try on make-up and spice up their online presence.
The science behind machine/deep learning neural networks is quite interesting. For example, the discussion, in the video, about us not knowing what is exactly is being learned is interesting to me (the hidden layer). But you don't have time for that! Here is an easily understood video: